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Our Story

Principal Buyer was established to lead the processes of electricity power purchase and sale agreements with a clear vision and a steadfast commitment to excellence.

In 2022, the company transitioned to fully state owned, marking a strategic turning point that unlocked vast opportunities to strengthen its leadership, both locally and globally. Expanding its scope, the company has played a pivotal role in advancing the electricity sector by developing and managing renewable and thermal power generation projects

energy storage systems, while overseeing energy procurement, trading, and supply chain management on both local and international levels. As we move toward an optimized energy mix, our efforts fully aligned with the objectives and the aspirations of the Kingdom’s Vision 2030.

Our Values

Pioneering

Driving creative solutions to stay ahead in a competitive market while approaching work with curiosity, creativity, and anticipation.

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Ownership

Ensuring quality and efficiency through structured processes while displaying accountability by providing sustainable results.

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Win-Win

Building harmony by proactively involving relevant stakeholders while fostering strong teamwork and open communication for shared success.

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Expertise

Mastering industry knowledge to deliver exceptional market solutions while expanding one’s technical know-how to enhance impact.

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Reach

Aligning strategies with market demands to address industry needs and stakeholder expectations while focusing one’s work on market opportunities.

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Roles and Responsibilities

Power Purchase Agreements

Entering into Power Purchase Agreements, Energy Conversion Agreements or On-Sale Agreements for the purpose of sale of electricity to retail licensees and bulk consumers in the kingdom

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Procuring System Services

Procuring System Services from the contracted generation or cogeneration licensees to ensure electrical system stability, and facilitate electricity trade markets and system services development

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Project Planning and Tendering

Tendering for electricity generation projects and participating in tendering for cogeneration projects for purpose of electricity and capacity procurement

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Bulk Supply Selling

Selling electricity in bulk to retail licensees or to large consumers for their own consumption

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Fuel and Water Procurement

Procuring fuel for delivery to cogeneration licensees according to energy conversion agreements and supplying treated water necessary generation plant projects

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Electricity Import and Export

Importing and exporting electricity from and to entities inside and outside the Kingdom, in coordination with the transmission licensees and other relevant government agencies

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